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Too Faced Born This Way Natural Finish Longwear Liquid Foundation #1
Too Faced Born This Way Natural Finish Longwear Liquid Foundation #1

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Too Faced Born This Way Natural Finish Longwear Liquid Foundation

Item 2290020

  • 477 people have viewed this in the last 24 hours

$47.00
    • Swan Born This Way Natural Finish Longwear Liquid Foundation
    • Snow Born This Way Natural Finish Longwear Liquid Foundation
    • Ivory Born This Way Natural Finish Longwear Liquid Foundation
    • Pearl Born This Way Natural Finish Longwear Liquid Foundation
    • Almond Born This Way Natural Finish Longwear Liquid Foundation
    • Seashell Born This Way Natural Finish Longwear Liquid Foundation
    • Porcelain Born This Way Natural Finish Longwear Liquid Foundation
    • Vanilla Born This Way Natural Finish Longwear Liquid Foundation
    • Nude Born This Way Natural Finish Longwear Liquid Foundation
    • Warm Nude Born This Way Natural Finish Longwear Liquid Foundation
    • Light Beige Born This Way Natural Finish Longwear Liquid Foundation
    • Natural Beige Born This Way Natural Finish Longwear Liquid Foundation
    • Golden Beige Born This Way Natural Finish Longwear Liquid Foundation
    • Warm Beige Born This Way Natural Finish Longwear Liquid Foundation
    • Sand Born This Way Natural Finish Longwear Liquid Foundation
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    • Butter Pecan Born This Way Natural Finish Longwear Liquid Foundation
    • Maple Born This Way Natural Finish Longwear Liquid Foundation
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    • Chai Born This Way Natural Finish Longwear Liquid Foundation
    • Spiced Rum Born This Way Natural Finish Longwear Liquid Foundation
    • Hazelnut Born This Way Natural Finish Longwear Liquid Foundation
    • Cocoa Born This Way Natural Finish Longwear Liquid Foundation
    • Tiramisu Born This Way Natural Finish Longwear Liquid Foundation
    • Sable Born This Way Natural Finish Longwear Liquid Foundation
    • Truffle Born This Way Natural Finish Longwear Liquid Foundation
    • Ganache Born This Way Natural Finish Longwear Liquid Foundation
    Size:1.0 oz
    • Available to ship
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    Summary

    Conscious Beauty at Ulta Beauty™

    • Cruelty Free

    Too Faced's Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation offering medium-to-full natural coverage.

    Details

    Benefits

    • Medium-to-full buildable coverage
    • Oil-free
    • Hydrating
    • Long-wearing for up to 12 hours
    • Photo-friendly/no flashback
    • Non-comedogenic
    • Cruelty-free
    • Paraben-free

    Key Ingredients

    • Coconut water aids in delicately replenishing skin's moisture levels
    • Alpine rose helps support skin's health & resilience
    • Hyaluronic acid gives a smoother, more youthful appearance

    Research Results

    • 100% said this foundation blurred their imperfections*
    • 100% said this foundation made their skin look absolutely perfect*
    • 97% said this foundation provided natural coverage*
    • *In a consumer testing panel of 30 women ages 18 to 40

    How To Use

    Apply with fingertips, sponge, or brush. Start at the center of the face and work outward. Apply more to achieve desired coverage.

    Ingredients

    Light Beige: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Q&A

    Showing 5 out of 1330 Questions
    Q
    Hi I used R250 in Make Up For Ever water blend foundation. It's discontinued but I was hoping you could tell me which shade to use. Swan was recommended by the shadefinder tool.
    Asked by Randee
    Official Answer By Too Faced - Brand Engage
    Hi Doll... I would suggest looking at Seashell or Vanilla. Thanks :)Was this answer helpful to you
    Q
    What is the next shade after "Almond"? I've been using almond for a year now but it looks too light on me and I need a slightly darker one.
    Asked by scarlett
    Official Answer By Too Faced - Brand Engage
    Hi Pretty... The next shade up with a similar undertone would be Pearl or Porcelain. Thanks :)Was this answer helpful to you
    Q
    I use Clinique Super Balance Silk Foundation in 08 Silk Canvas. What would be my best match?
    Asked by Joan
    Official Answer By Too Faced - Brand Engage
    Hi Gorgeous... I would suggest looking at Natural Beige or Light Beige. Thanks :)Was this answer helpful to you
    Q
    I use 29N light medium neutral in Face tape tarte which color would work best for me!?
    Asked by Elisa
    Official Answer By Too Faced - Brand Engage
    Hi Pretty... I would recommend checking out the foundation finder at ulta.com. Thanks :)Was this answer helpful to you
    Q
    I use revolution foundation in f10 which shade would you recommend???
    Asked by Helen
    Official Answer By Too Faced - Brand Engage
    Hi Doll... I would recommend looking at Sand or Warm Sand. Thanks :)Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    20425 ReviewsWrite a Review
    84%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    4273Blends Well
    4244Easy To Apply
    4173Goes On Smoothly
    3546Lightweight
    3305Good Pigmentation
    Cons
    752Doesn't Stay On
    703Pricey / Poor Value
    519Too Greasy
    392Poor Coverage
    280Heavy
    My Beauty Routine Takes
    23730 Minutes
    11210 Minutes
    591+ Hour
    Best Uses
    2675Full Coverage
    2298Light To Medium Coverage
    1723Normal Skin
    1393Dry Skin
    1159Sensitive Skin
    Describe Yourself
    3026Brand Buyer
    1919Budget Shopper
    8Combination skin
    4Combination Skin
    3Dry skin
    Eye Color
    895Brown
    419Blue
    260Green
    243Hazel
    37Grey
    Skin Tone
    635Light
    585Medium
    439Fair
    137Olive
    83Deep
    Skin Type
    837Combination
    352Normal
    281Dry
    263Oily
    155Sensitive
    Most Helpful Positive Review
    11/10 recommend survived falling accident

    I fell 5 feet and hit a ledge then fell another 8 feet onto bricks, minus the dirt and blood my foundation still looked flawless! 😍

    Versus
    Most Helpful Critical Review
    Somewhat drying, coverage isn't really there.

    From a distance, this foundation looks great. But once you get up close, I can clearly see dry patches on my skin (around my nose and blemishes), as well as red discoloration coming through after two layers. I have combination skin and it is difficult for me to find a product that hydrates dry parts...

    8189 results

    I love this

    Submitted 8 days ago

    By Sunni

    From Ca

    My favorite foundation just a little bit for natural look but can layer for my coverage without looking too caked on

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    I love LOVE this foundation. I've been using this for years.

    Submitted 12 days ago

    By Sommer

    From hemet, CA

    I love this foundation and it's easy to build on for more coverage.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    I would not buy but it might be good for someone beith dry

    Submitted 13 days ago

    By Yana

    From Nj

    Great product but made my face look oily and shiny, did not like that

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    I always use this brand

    Submitted 13 days ago

    By Trish

    From Las Cruces, NM

    I always buy this foundation! Absolutely love it!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Too expensive for the quality

    Submitted 15 days ago

    By Sage

    From Dallas, Tx

    A little goes a long way with this product. But it doesn't STAY!! I can wipe it off of my face with my finger, that's after I have applied setting spray and powder. I am very dissapointed with this product especially with the pricepoint.

    Was this review helpful to you?