Virtue creates innovative hair care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.
Science-driven, style-forward line Virtue was developed in the name of hair repair; Virtue Labs’s signature ingredient is a proprietary form of keratin that helps correct hair damage. You can find it in every formula, from dry shampoos to texturizing sprays. Though Virtue shampoos come in a wide range of offerings to support any hair texture or goal, Virtue Labs’s best-selling shampoo formula is Virtue Recovery Shampoo, which helps nourish and treat as it cleanses for comprehensive hair repair, restoring your strands to a much healthier state. Similarly, you can choose amongst an assortment of Virtue conditioners, including frizz-fighting Smooth Conditioner, Thickening Full Conditioner, and the companion to Recovery Shampoo, Virtue Recovery Conditioner. For even deeper treatment, slick Virtue’s hair oil — known as Healing Oil—into damp strands. It’ll help smooth and nourish your hair, while protecting it against frizz and free radicals. For a styling cream that does it all you can reach for the 6-in-1 Styler which protects hair from heat while adding shine and softness.