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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Free gift with purchase
Free gift with purchase
Free Glossy Lip Stain in Cinnamon Dreamz with $15 e.l.f. cosmetics purchase (valid thru 4/5/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Everyday
- 3Travel
- 2Going Out
- 1Brow tint
- 1Brow tint and control
Describe Yourself
- 5Natural Style
- 4Classic Style
- 1Sr citizen, but I don't look or act like one
- 1Female 63 years old.
- 1Light makeup
Most Helpful Positive Review
ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...
Most Helpful Critical Review
Weird stuff on wand and horrible smell
I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...
1180 results
It's cheap for a reason
Color payoff it good but can easy become tooo much if your not careful enough. Doesn't dry at all, will not stay on your brows. If you touch your brows color will come off. This is more of a brow tint, NOT A GEL!!!
All fibers, no pigment
Verified Buyer
Reviewed at
After a week of use, all the actual pigment is gone from the tube. The wand comes out with a huge wad of those "hair-like fibers." There's not enough gel to actually do anything useful. Even when there was, the fibers didn't stick to my brows. It is extremely disappointing.
One of my faves
Verified Buyer
Reviewed at
I love this brow gel. Yes it's small but it lasts ages. I have used this for months and it keeps my brows in place all day without fail. Definitely recommend.
Great
Verified Buyer
Reviewed at
First time trying brow products and this was so easy to use with great all day results
Nikki was right!
Verified Buyer
Reviewed at
I picked this up at the recommendation of Nikki La Rose on youtube and it does not disappoint. I have large eyebrows with very thin sparse hairs and this thickens them up perfectly.
