For an effortless wash of color, use a fluffy brush to sweep shadow all over your lid and into the crease, blending upward to diffuse visible edges. For a more intense wash of color, layer 2 or more shades with different finishes to build a seamless dimensional look. For an easy smoky eye, apply a deeper matte shade to your lid, and blend a lighter shimmering shade over it, diffusing any obvious lines with a fluffy blending brush. Wrap color around your lower lash line with a smaller tapered brush. Finish your look with eyeliner and mascara. Tips: Prep your lids with eyeshadow primer to create a smooth base and to boost color impact. Be your own artist. Mix, match and layer shades to create custom looks - there is no wrong combination. Blending is key - use a fluffy blending brush to diffuse colors together until there are no obvious lines. For more intense color, use a flat tapered brush to build color on the lid, and blend up and out with a fluffy blending brush.