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MASCARA: 1\. LENGTHEN: Position the brush horizontally, directly under lashes as close to the root as possible, and lift up and out - no need to wiggle. Apply as many coats as you'd like to give lashes amazing length and lift. 2\. BUILD: The back of the brush can be used to build fullness. Focus on the middle lashes for a wide-eyed effect. 3\. DEFINE: Use the side bristles to define the corners and lower lashes. BROW GEL: Apply to brows starting on the inner edge and working outward. Use short upward strokes in the direction of hair growth. For a more defined, sculpted brow, layer over a brow pencil