Apply color to the hollow of the cheeks, jawline, and temples. Blending outwards using back and forth motions to blur harsh lines for a flawless complexion. Beauty Tip: To maintain the beauty of the brushes and to help create a beautiful precision application every time regularly wash the brush hairs using the e.l.f. Brush Shampoo and Brush Cleaner Wipes. Apply color to the hollow of the cheeks, jawline, and temples. Blending outwards using back and forth motions to blur harsh lines for a flawless complexion.