Use brush to apply a light shadow all over your eye in a sweeping motion. Make sure the entire eyelid is covered including the inner corner. Beauty BFF Tip: The shade you us as an all over shade should either match or be lighter than the skin on the browbone. Always start with an eye shadow primer all over your eye lid to extend the wear of your eye shadow all day. In a pinch, you can also use your concealer to get the same result.