For the most controlled application, hold with a firm grip close to the tip of the brush. Begin lining from the inner to outer corner of the eye. Get as close as possible to the lashline, applying the liner in smooth strokes. Beauty Tips: For an alternative to gel eyeliner or eye pencil, you can always use a dark eye shadow as a liner. For a clean fresh application, apply with an angled liner brush either wet or dry. For a natural, non dramatic look, your eye liner should gradually get thinner and softly disappear rather than abruptly ending in the middle of the eye.