Start by sweeping color onto eye with the flat side of the brush. Then using the round tip gently shade and blend shadow into the crease for a more defined, polish look. Beauty BFF Tip: When applying eye shadow use a light shade as a wash of color all over the eye from lashline to brow. To enhance the look, use a medium shade from lashline to crease. Finish off the look with a deep shade as your eye liner. Your Beauty BFF says add a darker shade to your crease for the look of depth.