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To apply blush, smile and apply blush to the apples of the cheeks. Blend up towards the hairline, then downwards to soften the edges. For the best application, make sure most of the blush is on the highest part of the cheekbones. Beauty BFF Tip: For the most natural look, choose a blush shade that looks like your cheeks when blushing or after just working out. You can also lightly pinch the cheeks and look at the color they turn.