It Cosmetics Your Skin But Better Foundation + Skincare

It Cosmetics Your Skin But Better Foundation + Skincare

It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it. Features * Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare! * This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish. * Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it. * After just two weeks, skin looks smoother, skin tone appears more even and skin texture is visibly refined. IT's truly your foundation for better skin - even when you're not wearing IT! * IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. * #1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020) Benefits * Hydrating foundation with buildable, medium coverage * Micro-fine pearl powder provides a natural radiant finish * Moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation Clinical Results * Better Skin in 2 Weeks! 7 out of 10 say skin looks smoother* * Evens appearance of skin tone * Visibly refines skin texture * *Results based on a 2-week consumer study * Results based on a 2-week clinical study
Starting at $39.5

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Color

Deep Neutral 61 (deep complexion with subtle red neutral undertone);Deep Cool 62 (very complexion with rich red undertone);Deep Cool 64 (very deep complexion with blueish red undertone);Deep Cool 63 (very deep complexion with subtle red undertone);Deep Warm 60 (deep complexion with golden yellow undertone);Deep Cool 59 (deep complexion with subtle red undertone);Deep Neutral 58 (deep complexion with neutral undertone);Rich Neutral 53 (rich to deep complexion with subtle golden neutral undertone);Rich Warm 52 (rich to deep complexion with golden yellow undertone);Rich Cool 51.75 (rich to deep complexion with subtle red undertone);Rich Warm 51.5 (dark tan complexion with yellow undertone);Rich Neutral 51.25 (dark tan complexion with subtle golden neutral undertone);Rich Warm 51 (dark tan complexion with subtle yellow undertone);Rich Cool 50 (dark tan complexion with subtle red undertone);Tan Warm 44 (tan to rich complexion with subtle peachy yellow undertone);Tan Warm 43 (tan complexion with yellow undertone);Tan Warm 42.5 (tan complexion with golden yellow undertone);Tan Neutral 42 (tan complexion with neutral olive undertone);Tan Warm 41 (tan complexion with subtle yellow undertone);Tan Cool 40 (tan complexion with subtle red undertone);Tan Neutral 39 (tan complexion with neutral undertone);Medium Cool 36 (medium to tan complexion with subtle red undertone);Medium Warm 35 (medium to tan complexion with golden yellow undertone);Medium Neutral 31.5 (medium complexion with subtle neutral peachy undertone);Medium Cool 34 (medium to tan complexion with subtle red undertone);Medium Neutral 33 (medium complexion with subtle neutral pink undertone);Medium Warm 32 (medium complexion with subtle olive yellow undertone);Medium Neutral 31 (medium complexion with neutral undertone);Medium Cool 30 (medium complexion with subtle red undertone);Light Warm 23 (light to medium complexion with olive yellow undertone);Light Warm 22.5 (light to medium complexion with subtle yellow undertone);Light Neutral 22 (light to medium complexion with neutral undertone);Light Neutral 21.5 (light to medium complexion with subtle neutral pink undertone);Light Warm 21 (light complexion with yellow undertone);Light Neutral 20.5 (light complexion with subtle neutral pink undertone);Light Cool 20 (light complexion with red undertones);Fair Neutral 11 (fair complexion with neutral undertones);Fair Warm 12 (fair complexion with yellow undertones);Fair Neutral 10.5 (very fair complexion with neutral undertones);Fair Warm 10 (very fair complexion with subtle yellow undertones)

How To Use

* If deciding between two shades you think most closely match your skin tone, choose the lighter shade. * Shake bottle well and apply 1-2 pumps to clean skin using your [Heavenly Skin Skin-Smoothing Complexion Brush #704](https://www.ulta.com/heavenly-skin-skin-smoothing-complexion-brush-704?productId=xlsImpprod15441029). * For best results, start at the center of your face and blend outward. Beauty Tip: Need fuller coverage for targeted areas of your face? Use [Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer](https://www.ulta.com/bye-bye-under-eye-full-coverage-anti-aging- waterproof-concealer?productId=xlsImpprod5770259) to instantly cover acne scars, dark under-eye circles and other skin imperfections.