The KYLIE COSMETICS Kybrow Gel lets you create a structured, fuller-looking brow. This clear brow-setting gel locks-in brow color and sets hairs in place with extreme holding power. Its lightweight and flexible film is cruelty free and vegan. Benefits * Extreme holding power, lasts all day * Rub-resistant, no stiffness, flake-free * Clean, Vegan, Cruelty Free, Gluten Free, Fragrance Free Features * 100% agreed the formula is flexible and has a quick dry-down * 100% agreed the formula is imperceptible on brows, with a natural-looking result * 98% agreed the formula is non-sticky * 96% agreed it has an extreme holding power * Consumer acceptance test conducted with 50 women between 18-35/40 years, current users of brow products. Product use for 1 week.