It's the marshmallow effect! NYX Professional Makeup Marshmellow Smoothing Primer is a multi-tasking super primer with 10 makeup extending benefits. Benefits * 10-in-1 multi-tasking primer * This smoothing super primer is infused with Marshmallow Root Extract for 10 outstanding makeup extending benefits * This primer smooths, softens, extends makeup wear for 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh * This face primer features a soft whipped texture & transparent finish, suitable for all skin tones * Features a subtle, light sweet scent * Vegan primer formula (no animal-derived ingredient or by-product) * Cruelty free * 100% agree that the primer creates a smooth canvas for easy makeup application* * 99% agree their skin looks softer after 4 days* * 98% agree their skin looks smoother after 4 days* * 99% overall satisfaction* * *In a consumer study Key Ingredients * Infused with smoothing marshmallow root extract