Pur Fully Charged Mascara at Ulta

PUR Fully Charged acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize their appearance. Benefits * Available in Black * Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated * Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance * Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes * Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible * 98% instantly amplified lashes* * 93% said lashes retained their curl well* * 90% experienced no flaking* * 93% experienced no smudging* * 100% said the mascara was easy to remove* * *Based on an in-house perception study * PuR: Clean, skincare-infused beauty for all * Vegan & Cruelty-Free Key Ingredients * A powerful blend of Biotin and Peptides help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out * Carnauba Wax separates and sets each lash for all day appearance of length, volume, and curl * Vitamin B5, also known as Panthenol nourishes lashes, giving them more flexibility to help maintain longer-looking lashes Formulated Without * Aluminum, Animal Derived Ingredients, Formaldehyde, Gluten, Lead, Mineral Oil, Parabens, Paraffins, Petrolatum, Phthalates, Silicones, Sulfates, Talc